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In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. Considering that many campaigns are planned, co-ordinated and even launched in different languages, it is becoming imperative for International Marketers to have a strong grasp of Marketing-related in the target langugage. From planning campaigns to negotiating supplier contracts, excellence in a language has become an invaluable skill.
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